You’ve probably seen that most online casinos advertisements usually offer some sort of bonus or FREE money to get you to start playing there. Like most things in the world, nothing really comes free, so before you start claiming this free money and then getting upset that you’ve been scammed, I suggest you keep reading and see how this all works.
First of all, you may ask; why do online casinos even offer this “free” money?
It’s part of their marketing and differentiation strategy. In a nutshell, online casinos are generally “skins” of a specific software provider, so actually behind the different owner, graphics, licensing etc under the bonnet there’s not much difference between let’s say all Playtech powered casinos, or all Microgaming powered ones.
So, if they are mostly the same below the hood, there needs to be some sort of difference which will convince you to play at “X” online casino and not “Y”. Besides the graphics, licensing, support and reputation, another way to pitch to potential players is by giving them something, in this case, a bonus.