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The Impact Of GSM Mobile Phones On Nigerians

Looking back to what life used to be for all of us before the GSM evolution about 6 years ago, it gives one a clear understanding of the positive impact GSM has on Nigerians. The way we used to communicate and do business have changed tremendously, the life of the common people has also been touched in different ways, it cuts across every facet of life, which is why I feel delighted to talk about some of the gains of the industry though it is not yet ‘ohuru’.

Some of the blessings of mobile communication in Nigeria has been directly or indirectly on the populace, the cooperate world, business world, and the society at large.

Job creation and employment is one of the good things that GSM brought to us, the sector is the highest sector that has employed both skilled and unskilled manpower in recent times. A great number of people especially the young graduates have been given employment in the GSM companies where they make a living and are useful to their families.

Apart from this direct employment, jobs have been created, where many people are self reliant doing their own GSM businesses, one of such business is making of calls and the sale of recharge cards to GSM users. This business is popularly known as business centers or call centers. Looking around the cities, towns and even villages one will hardly walk about two poles without seeing a business center mainly characterized by the use of umbrellas, kiosks and even shops painted with the colors of the mobile service providers. It is easy to start because it requires little start up capital, in fact all you need is your umbrella as a shade, a stool, a table and your handset loaded with calling credit of any amount say #1000, and you have started. This has provided a means of livelihood for many people who would have been unemployed; some have also learnt the technical aspect of the business by repairing and fixing of mobile phones in their repair shops.

Sales of GSM phones and its accessories are big business, it is also very profitable here in Nigeria, and I consider it the biggest gain of this revolution. It has really provided affluence for many who are in the business big time. The return on investment is superb. Having the statistics that over 16 million handsets have been sold so far, 32.2 million mobile lines in Nigeria now, with the number of mobile lines increasing to 43 million within the first part of the year and a projection of about 76 million mobile lines come 2011, all these are indicators of how the market is and where it is going. Many people have actually tapped into this boom. This business is very lucrative. If you have ever visited the Computer Village, Ikeja, Lagos, You will understand the veracity of the statistics and research given above, the market is said to be the largest phone market in Africa.

The impact is also felt in the way businesses are being done these days, it has reduced the risk and cost of traveling long distances, since one can be in his house and actually attain to the business using his mobile phone. It has made all of us ubiquitous. Businesses are being done nowadays at the speed of thought like Bill Gates envisaged.

Cooperate Organizations like the banks for example; have integrated GSM technology into banking operations known as Mobile banking where a customer has full access to his or her account using the mobile phone or device. Examination bodies and educational institutions have also employed this technology too where candidates check their results on their mobile phones, the internet can also be accessed from the mobile phone and other value added services like picture messaging,  Nigerian Music music downloads etc,giving the users a beautiful experience.

Socially, we have benefited in the cooperate social responsibility of the service providers and phone companies. Some have provided educational facilities, AIDS campaign awareness, ICT labs, Hospitals and sponsorship of several events, one of such events is the Globacom (one of the service providers in Nigeria) Premiership League where huge amount of money is set aside for the development of Nigeria football. Many individuals have also benefited from these companies by being their ambassadors.
Our social life has also being impacted on, relationships with friends, relatives and loved ones are kept alive through phones calls, I have personally benefited from the mid night free calls being offered by MTN, I have good time to talk to my friends and loved ones. I know you have actually benefited too, feel free to share your experiences on here.

More investors are showing interest in Nigeria because of the rapid increase and return on investments,with the recent issuing of 3G licenses to four telcoms companies,more benefits is on the way for GSM users in Nigeria.

Having pointed out some of the successes being recorded in the lives of the people, it is also pertinent to say that we expect quality service at a more reduced cost, like the Oliver Twist -we want more!

OMERUO NDUKAKU KENNETH IS AN ICT CONSULTANT IN NIGERIA AND AN INTERNET MARKETER WITH SPECIAL INTEREST IN MOBILE COMMUNICATION.HE IS THE OWNER OF THE WEBSITE [http://www.gsmusersforum.com] -AN ONLINE COMMUNITY OF MOBILE PHONE USERS.

 

 

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Honda RA107: Off with the “Elephant Ears”

In Barcelona, Spain last week Honda F1 team has tested its new aerodynamic design which was in the form of “elephant ears”.

The Honda RA107 which was driven by Christian Klien with its protruding elephant ears on its front nose was following the heels on MacLaren’s nose-straddling front wing. Unfortunately it seems like the elephant ears are not really meant for racing, the Honda F1 team has set the slowest time of the day. The team  ホームページ制作 福岡 has finally decided not to push through with their new aerodynamic design since it has done nothing to enhance the performance of their car.

According to Jacky Eeckelaert, engineering director, “The main purpose of our test programme this week was to evaluate different aerodynamic configurations which have been developed in order to improve the braking stability of the car. The braking is definitely better now and the lap times have improved and become more consistent, but there is still a long way to go to bring the team back into contention.”

Honda, second largest auto seller in Japan and maker of high quality Accord body kit, has been working really hard to correct the problems of the new car since the start of the season especially in terms of the car’s handling performance.

According to some reports the team is currently working round the clock to develop a new car which would be launch hopefully next month in time for the Canadian Grand Prix.

Although the test didn’t go well for the Honda team it proceeded remarkably for some teams like for instance David Coulthard and Red Bull Racing has been able to grab some attention by posting a new track record with a time of 1:21.066. The quick lap happens during the qualifying simulation wherein the RB3 was running on a minimal amount of fuel just before it hit the circuit.

Pedro de la Rosa of the McLaren’s was 2-10ths back as he tries to test the new front wing of the team’s car which would make its debut at the Spanish Grand Prix in two weeks time. Felipe Massa of the Ferrari team was able to finish with the third fastest time despite a mechanical failure that has interrupted his drive in the morning. And as expected of Ferraris they have finished the week recording the fastest time, three out of the four testing days.

Giancarlo Fisichella, the driver for Renault was the fourth quickest with Robert Kubica completing the top five. The driver for Toyota, Ralf Schumacher finishes as the sixth fastest.

About Honda
Honda Motor Co., Ltd. or Honda for short is a Japanese engineering and engine manufacturer corporation. It is renowned for its automobiles and motorcycles. It has also surpassed Nissan as the second largest distributor of autos in Japan.

Honda also manufactures other products that include trucks, robots, scooters, jet engines, and jets, ATV, electric generators, water craft, lawn and garden equipment, marine engines, as well as aeronautical and other various mobile technologies. The high-end line of cars of Honda is sold under the Acura brand for China and North America. And just recently the company has ventured into the domain of mountain bikes and they have produced the first-of-its-kind bike that makes use of an internal gear changing system in the Honda RN-01 G-cross.

In addition, Honda is also the world’s largest producer of engines, building more than 14 million internal combustion engines each year. It was in the year 2004 when Honda started producing diesel motors that were very silent and does not required the addition of particulate filter to pass the emission standards.

Honda has its base in Tokyo. Its shares trade on the New York Stock Exchange, Tokyo Stock Exchange and exchanges in Osaka, Sapporo, Nagoya, Kyoto, London, Switzerland, Paris, and Fukuoka. Honda has subsidiaries in California and Canada plus it also forms a number of joint ventures around the world which include Honda Siel Cars India Ltd., Dongfeng Honda Automobile Company in China, Hero Honda Motorcycles India Ltd., and Honda Atlas Cars Pakistan.

For more about your Aftermarket parts needs accord body kit, visit your trusted online source.

Evander Klum is a Business Administration graduate who hails from Alabama. He enjoys extreme sports and he is also a car racing fanatic. At present, he works as a marketing manager at an advertising agency in Cleveland.

 

 

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Is TVI Express the Real Deal?

Now in its 10th month, TVI Express or Travel Ventures International is a discount travel members club dedicated to providing their members with the highest quality vacation values and travel benefits on the market today…at rock-bottom prices.

TVI Express works with thousands of resorts and leaders in the field of travel and leisure to consistently provide the best vacation and travel values in the industry.

The many company sponsors’ like Virgin Airways and Marriott Hotels, provide the benefits and services offered in their packages that are of the highest caliber. They possess a proven track record of quality, customer service satisfaction, and industry credibility. Most are publicly traded companies, licensed and bonded, with a track record of many years of successful business. TVI Express has great deals on over 55,000 hotels worldwide.

TVI Express Memberships are good for a LIFETIME-thanks to their direct-to-consumer marketing business model, its members enjoy thousands of dollars of the best value and savings NOW…and 40 YEARS from now!

“100% of people surveyed said they would rather pay wholesale than retail.”

With a lifetime membership to TVI Express, Its members will never pay retail again!

The TVI Express Home Business Opportunity

TVI Express also offers a very  cekresi.co.id unique business opportunity. With a fantastic product in an Industry which is growing by a Trillion dollars every year you can see why it has attracted well over 400,000 new associates in its first 10 months and gathered associates in over 50 countries-whatever your personal goals may be-TVI Express has the outline to help you achieve them using the benefits and services of the TVI Express Travel Membership.

For as little as $250, and no ongoing fees ever! you can enjoy a lifetime membership to TVI and an opportunity to make a very good Income. In many cases people are making in excess of $10.000 in their first 4 weeks.

This is because of the companies compensation plan structure. All new members make their way to the top of the compensation plan through a 2×2 forced matrix system consisting of 2 revolving boards. This sound complicated but is extremely easy for everyone with any amount of experience to understand. This system enables you to earn $10,000 plus a $5,000 travel voucher over and over again as often as 2 to 4 times a month, it ensures your success and helps you to capitalize on the efforts of all team members present in the boards.

The first board is called the traveler board and consists of 4 levels. When the board fills up, the Level 4 position moves to the Express Board and earns a startup bonus of $250 and a free membership voucher. This often happens within the first 2 – 8 days meaning your investment is paid back almost immediately. You then proceed to the Express board, which works the same as the Traveler board. When the board fills up, the level 4 position has $10,000 is credited to their Online Wallet instantly; plus a $5,000 Travel Voucher. Part of the reason for this company’s dynamic growth is because this is very often achievable within your first 4 weeks. As an added bonus You are also reentered into the Express Board allowing you to be paid multiple times on your investment.

One major bonus TVI Express has over other business opportunities out there is the fact that you only need to introduce 2 people to the company to qualify for the commissions. Just 2, not 10,100,1000, not even 5, Just 2. Once you have your 2 you are “Qualified”, your job then becomes one of a mentor and a coach, helping others find their 2 and so on. This is relatively easy for almost anyone as once you have your 2 people you then have the 3 of you looking for 4 then 7 people looking for 8.

TVI Express is a team business. You are not alone, you join a team and you make your income as a team. If you aren’t successful, the person or team who brought you into the company will not be successful. Consequently, it is in the best interest of others on your team to help you enroll new associates and help you build your business. also with the revolving matrix system there isn’t one person sat at the top making all the money.

TVI express also rewards its members with really quite fantastic Incentives from Residual income to lap-top computers, European Trips plus luxury cars and for its Presidential Associates (The highest level in the Company) a Vacation Villa.

How Is It Possible For TVI Express To Pay Its Associates So Well and Offer Such Amazing Incentives?

Well, each of TVI Express’s 400,000 plus associates have their very own travel websites. The associates use their TVI Express travel websites to buy trips, cruises, hotel accommodations and to rent cars. As these associates make these purchases through their TVI websites, the provider companies{Marriott, Virgin, Avis etc) pay booking commissions to TVI Express. These commissions that are paid to TVI Express can very easily amount to millions of dollars a week only to keep growing as the company amounts new associates. This is how TVI Express is able to pay its members such large commissions as well as offer incentives that no other companies offer today.

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Developing New Business Skills – The Key to Survival in the New Economy

Developing New Business Skills – The Key to Survival in the New Economy

Have you developed a new skill that can bring life changing transformation to you and others that you come in contact with? Most of us, after acquiring a income producing business skills, trend towards becoming somewhat relaxed in our profession or business as we apply what was previously learned to produce an income to support our selves and our families.

I make enough to get by so I’m content is the mind set.

This type of relaxation can have devastating effects as markets both local and global travel through their growth and correction cycles. When markets correct, which is a downward trend in a economic cycle, or as in the recent housing market, a complete out right collapse, jobs are lost, businesses are closed and services are terminated.

Oh Crap! What Know? If this is the response rendered and possibly the only immediate solution to this new found debacle of no income, chances are you are one of the  YourSavings.ca millions that haven’t developed new business skills on an on going bases when the markets were flourishing. You know the old cliche, and it will always hold true, “what goes up must come down.” Make sure that when the market drops, and positions are terminated you have developed a new set of skills that will move you forward instead of teetering on the edge of financial disaster.

Its never to late to start learning but waiting for financial disaster to strike before taking action might not be the best philosophy. It is however, if it is any consolation, the road that most choose to travel.

The solution. Don’t wallow in self pity and don’t put blame on others. It is your problem, you made the choices that got you where you are at right now. You and you alone have to take full responsibility. The future is yours and the only thing to do now is pick yourself up, dust off your pants and get busy creating your new future. In times of adversity great personal growth occurs and with this personal growth a new you will emerge that will be stronger and more confident then before. Its get busy time.

An idea to consider. When searching out opportunities to develop new skills, it would be wise to choose a some what different business field or industry to acquire new knowledge and growth. I had a friend that was a builder and when the market started turning south and houses weren’t selling he decided to get his real estate license. This didn’t prove to be a good move for his immediate financial future. Choose your new skill wisely.

Developing multiple skills will make us more valuable in the market place, more value equals more money, so we should all exercise daily habits of learning new income producing activities. Being versatile in different areas of expertise will keep the money flowing in the right direction, into our bank accounts, when market conditions shift.

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Loverboy Keeps it Rocking

Loverboy is a Canadian rock group that formed in 1980 in Calgary, Alberta. Throughout the 1980s, Loverboy became one the best-selling rock bands in North America, rolling out numerous hit songs in both Canada and the United States. It produced four multi-platinum albums and sold millions of records. Loverboy was at first rejected by many U.S. labels before finally signing on with Columbia Records Canada, thereupon recording their first album on March 20, 1980 with lead vocalist Mike Reno, Paul Dean as guitarist, Scott Smith as bassist, Doug Johnson on keyboards, and Matt Frenette on drums. Loverboy’s hit singles, such as “Turn Me Loose,” and “Working for the Weekend,” are now part of the rock canon, and can still be heard on many classic rock radio stations across the United States and Canada.

Loverboy was born out of  SpotlightMagazine. ordinary circumstances. It all got its start in Calgary when Mike Reeno (formerly of the band Moxy) was introduced to Paul Dean (formerly of the band Streetheart) at the Refinery Night Club. Dean was rehearsing a new band in a warehouse with a friend of Reno’s, and Mike had stopped by to jam. Reno and dean wrote songs together over the next several weeks on guitar and drums. At the same time, Doug Johnson,working with another band at the time, joined in, and Loverboy was born.

To help meet Canadian content laws, Loverboy signed on with Columbia Records Canada. On March 20, 1980, Loverboy went into thee studio with producer Bruce Fairbairn and engineer Bob Rock and recorded their first self-titled album.

An enormous hit over that summer, Loverboy sold over 700,000 records in Canada alone. Obviously realizing that Loverboy had something going on, Columbia Records of the United States decided to sign the band for a release in the U.S. Loverboy’s album made its American debut in November 1980 and went on to sell two million copies. Massive touring followed that year, with Loverboy putting on over 200 shows with bands such as Cheap Trick, ZZ Top, Kansas, and Def Leppard.

“Get Lucky,” Loverboy’s follow-up album was released that year, perfectly timed when the band was opening for Journey, containing the hit tracks “Working for the Weekend” and “When It’s Over.” This was Loverboy’s best selling album in the U.S., hitting the #7 slot on the Billboard album charts and selling over four million copies. The luck kept up that year again, with Loverboy receiving five Juno Awards, Canada’s highest award in music, in one year; this record still stands today. Loverboy would go on to receive three more Junos, raising the total to eight, the most received by a single group or individual.

Since those early triumphs, Loverboy has made other conquests. In 1984, Loverboy recorded the United States Team theme for the Olympics, “Nothing’s Gonna Stop You Now.” “Lovin’ Every Minute of It,” Loverboy’s fourth album, was released in 1985, with its title single “This Could Be The Night,” becoming their first U.S. Billboard top 10 hit.

Loverboy had one breakup in 1988 due to the departure of Doug Johnson and creative differences between Dean and Reno. The group briefly reunited in 1989 to promote the band itself (with Valentino Dominelli on keyboards in Johnson’s place), but broke up again at the tour’s end. Loverboy reunited again in 1991.

2005, Loverboy celebrated 25 years together, and began to perform in selected cities to commemorate this milestone.

In 2006, twenty-five years after its release, “Get Lucky” was remastered and re-released with several previously unreleased songs, including the original demo of “Working for the Weekend.”

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12 Tips For Implementing Microsoft Office Project Server 2007

The Microsoft Office Project Server EPM (Enterprise Project Management) Solution provides organisations with the potential to communicate timely, relevant and up to date project information to users across all hierarchical levels, from Team Members at the base of the organization to Executives at the very top.

In addition to this facility, it also invests the organization with the ability to report and analyse project and resource performance by innumerable criteria making project plans a powerful means to report key business critical information. This potential can be both a blessing and a curse to the project managers within an organization.

On the positive side the projects function is likely to acquire a higher profile through the increased visibility of their projects within the organization, on the negative side they will be more accountable and open to scrutiny than before.

Whilst the Microsoft Office Project Server EPM Solution offers these potential benefits, any organization contemplating its adoption should be aware that it is not an instant fix and that in order for the initiative to take root and deliver the anticipated business benefits its adoption needs to be treated as a project in its own right.

Organizations that have leapt straight in and not invested time in preparing for the adoption of Microsoft Office Project Server have learnt some painful and expensive lessons and in some cases have failed to derive any business benefit at all from their investment in the solution.

To avoid you encountering the same problems should you be considering adopting the Microsoft Office Project Server EPM Solution the following have been identified as crucial Success Factors for an EPM deployment:

1. Develop a multidisciplinary team
2. Actively engage the organisation’s executives
3. Develop a strong business case for the EPM Initiative
4. Allocate sufficient up-front time
5. Develop clear and complete business goals, requirements, and usage scenarios
6. Involve representatives  CanadianReporter.ca from all user groups
7. Conduct a multi-staged rollout
8. Provide continuous communication
9. Test the installed hardware and software configuration
10. Prepare the users for the deployment
11. Train users at all experience levels -using customised instructions
12. Prepare to monitor the new environment

1. Developing a Multidisciplinary Team

This is important as the EPM Solution relies upon several different Microsoft technologies, Windows Server, SharePoint, SQL and Microsoft Office Project Server 2007 itself and it is unlikely that a single individual will be expert in all or have experience of all areas. Microsoft Corporation does recommend that you engage the services of a qualified partner to assist in the implementation of the EPM Solution.

2. Actively Engage the Organisation’s Executives

As the EPM initiative can represent a significant cultural change to the manner in which an organisation functions there needs to be high level support and involvement in the initiative from inception to completion. If team members at the base of the organisation do not see leadership by example there can be resistance to change. If an organisation has in the past introduced flawed or failing initiatives an expectation of further failure can prevail without adequate high level support and involvement.

3. Develop a Strong Business Case for the EPM Initiative

Assess your current situation and identify how the Microsoft Office Project Server EPM Solution can deliver real business benefits that will represent a good return on investment.

4. Allocate Sufficient Up -Front Time

Fail to plan, plan to fail -a bit clichéd but anyone with project experience will tell you that
getting ready is the secret of success. Try to avoid being railroaded in to an implementation
before the groundwork has been done.

5. Develop Clear and Complete Business Goals, Requirements, and Usage Scenarios

Having clear requirements and realistic expectations of the benefits to be derived from the adoption of an EPM Solution should help sell t he initiative to the organisation. If there are no clearly defined requirements and objectives the perceived success of the initiative may be open to interpretation. Taking a leaf out of Stephen R. Covey’s book “start with the end in mind”.

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Staffing Benchmarks: Top 5 Criteria To Use When Selecting A Benchmarking Service Provider

Staffing benchmarks are a useful management tool. Not only do benchmarks reveal how you staff compare to your peers, but quality benchmarks also provide you with a reasonable range of staffing parameters for your organization. The decision to benchmark is an easy one. The difficulty lies in choosing the service provider that best meets your needs. Below you will find the top five criteria to consider when selecting a new (or evaluating an old) benchmarking service provider.

Purpose. What is the goal of the benchmarking service provider? Is it simply to cut costs at all costs? Be wary of these types of companies. Operating with too few employees will negatively affect quality, which will hurt your bottom line. Instead look for a company whose goal is to help you improve organizational effectiveness.
Comparative Data Validity. What information is in the database the benchmarking service  IT Support provider uses to evaluate your data? It is important that the database is large enough and contains validated numbers in order to produce accurate comparisons. Perhaps equally important is the ability to validate the data your company provides. The fact is, company provided data often contains errors. Without accurate numbers, the benchmarks have no meaning. Select a benchmarking service provider that not only operates a large, valid database, but also one with the ability to validate your own data.
Addressing the Apples-to-Apples Issue. How does the benchmarking service provider select peer groups? The truth is no two businesses or departments are the same. It is the differences between them that impacts productivity. When selecting peer groups, it is key to account for these differences in workload and embedded functions in order to produce useful benchmarks. Look for a company that carefully evaluates workload and embedded functions. This can be accomplished through questionnaires, interviews, and/or site visits.
Usability. The key to maximizing benchmarks is the ability to move past the numbers. At a minimum, benchmarks should be accompanied by an explanation or interpretation of the numbers. Preferably, the benchmark service provider will include a tool that helps management identify performance-limiting factors, estimate the impact of those factors on critical outcomes, priortizes them for action, and develops action recommendations.
Cost vs. Benefit. The benefit to benchmarking should clearly outweigh the cost associated with obtaining benchmarking services. Stay away from high cost providers that lock you into a long term contract. As with any other service, if the benchmarks have enough value to your organization, you will likely renew your services by choice – not because you are locked into a long term contract. Instead, look for a value packed benchmarking service that gives you the option to renew on an annual basis.

 

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Why Digital Marketing Is Important

There are some new methods that are faster, more practical and versatile than the old traditional ones. xanthitoday Following are some of the most common forms of digital marketing

Website (SEO content)
Blogs
Online Advertising
Online video content
PPC (pay-per-click) advertising
Email marketing
Social media (Facebook, LinkedIn, Twitter, Pinterest, Tumblr, G+, etc)
Mobile marketing (SMS, MMS, etc)

The importance of digital marketing works not only in favor of marketers, it provides something innovative to the consumers too. Let us understand the importance of digital marketing.

1. Cost Effective
It is more cost-effective than other traditional marketing. This is particularly important for small businesses as they don’t have many resources or capital. New media can provide you with a less expensive and more viable promoting channel.

2. Utilize Content to Connect with Customers
Utilizing digital content either sponsored or free enables you to interface with customers more adequately than direct mail or PR campaigns. The quality of your online presence now directly connected to the achievement of your business.

3. Take into account the Mobile Customer
Innovation has evolved so much that mobile devices are no longer thought to be simple other options to PCs or laptops. 91% of grown-ups always have their mobile devices & regularly use them to browse the internet. The largest group of customers is utilizing their mobile devices daily, so it’s important that to use a marketing solution or advertisements that target these devices properly.

4. Acknowledge Higher ROI and Revenue
By increasing digital outreach, you can build your revenue. The more information that you can extract from your outreach campaigns, the better your expectations and along the ROI will be.

5. To Track Customer’s Journey
Utilizing analytics services like Google Analytics, you will be able to monitor all your client’s activities, preferences and get a better insight into their behavior. Analytics enable you to build the persona of your client with the goal that you can offer them the ideal experience.

6. Expanded Conversions
If you have an online business and you are advertising products and services online, you can easily measure your success by incoming traffic that gets changed over into subscribers, leads or sales and this way you can ascertain and enhance your conversion rates.

7. Empower Social Media Engagement
In the event that you need your organization to grow, you can gain new customers utilizing different social media channels. Make sure always to focus on your customers based on their interests, ages, and country. This way, you will be able to better interact with them and empower engagement through digital media.

8. Build People’s Trust
Digital marketing develops from social verification, social media signals and genuine testimonials from customers who have beforehand used, joined, acquired or profited from a service or product advertised by your business. Most customers would trust a service or a product when individuals they know give positive feedback or information about a specific brand. So great suggestion by a person with a strong following on Facebook or Twitter could represent the deciding moment your business.

About Montek Learning Solutions

Montek Learning Solutions is one of the leading IT and Non-IT Training Institutes in Pune. We are providing various professional training courses for various technologies, like in IT (PHP, CMS, Web & Graphics Designing, Android) and in Non-IT( HR Training, HR Recruitment, Sales and Marketing).
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The Importance of Digital Marketing Nowadays

Over the years, many big businesses lost a lot of market share because of not realizing the importance of digital marketing. As a matter of fact, some businesses faced failure for the same reason. Some of them took a u-turn to get back in business. gantech Now, if this can happen to big businesses, imagine what it can do to an individual. In other words, online marketing is of paramount importance these days. In this article, you are going to find out about the importance of online marketing nowadays. Read on to find out more.

People buy online these days

Today, the internet is being used across the globe more than before. The advantages of smartphones and other mobile devices have made it a lot easier for us to access the internet. According to statistics, around 60% of buyers use search engines and social media websites to check out and purchase their desired products.

If you don’t market your business online, it will be a lot harder for you to drive sales or promote your brand. Since the goal of every business is to give a boost to its revenue, having an online presence is quite important.

Competitor campaigns

Since almost every business is investing in web-based marketing, you may already be losing a significant marketing share to your competitors. If you set aside some budget for internet marketing, you can easily compete with your business competitors.

Similarly, if your competitors have no presence on the internet, you can grab this golden opportunity to grab their market share. This is how you can give a boost to your business.

Online marketing strategies are cost-effective

If you invest in digital marketing, you can achieve incredible success. As a matter of fact, if you run an effective campaign, it will give you a great return on your initial investment. In fact, if you run an effective campaign based on a solid plan, you can get a great return on your money.

Unlike traditional marketing, these campaigns may cost a fraction of the budget that you have allocated to promote your business. Therefore, there is no reason to avoid running these campaigns.

Useful data and analytics

If you market your business online, you can get a deeper insight into useful analytics. With this data, you can develop effective marketing strategies. On the other hand, installing billboards, newspaper ads or radio ads cannot provide these advantages.

Digital marketing allows you to get access to facts and figures about your advertisement campaigns. For example, you can find out who has seen your ads. Similarly, you can find out about their engagement level. So, you can easily customize your campaigns in the future.

Long story short, this was a brief description of the importance of digital marketing. If you have never run a this type of campaign for your business, you are losing a significant market share. Therefore, we suggest that you take some courses for digital marketing training.

If you know why digital marketing is important nowdays, we suggest that you take a digital marketing course in Gurgaon at 99 Digital Academy. It’s a reliable digital marketing training institute in India.

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Online Marketing – Viable Clients at the Tips of Your Fingers

Benefits of Online Marketing

Online marketing is more than placing your advertisements on World Wide Web but also your effective tools to communicate with your prospective clients, and a confidence that your website content is constructive and advanced. cantonshoppingguide One great advantages of Online Marketing is that you don’t need an enormous budget to support your successful marketing campaign. There are some tools that you can maximize to create marketing techniques profitable and simple. These include:

Website Templates
Shopping cart Templates
Online Marketing Templates

These tools can help you generate your advertising campaigns for free. In this sense, online marketing can extensively reduce your offline media advertising pay out, premises rental/leasing costs, and real estate expenses. Online marketing also allows you to focus on the promotion of business for people who are aggressively affianced in searching for your products or services. It brings your business to consumers and company buyers around the world in the nearest time possible. Also, these prospective clients are keen to purchase from your business and not to your competitors.

Online marketing does not require you to send out expensive brochures, that will take too much of your time and money just to learn that only 98% of your effort end up in someone’s recycling bin. Nowadays, tight competitions are so evident in every industry; so an effective online marketing strategy will facilitate you to have an affirmative impact to your company’s upshot.

Online marketing also permits you to work at the comfort of your home. Why do you have to sit in your car frustrated and wasting money on petroleum or diesel when you could devote your time running your home business by investing in Internet promotion and online advertisements?

Reaching to your potential clients

In addition to the benefits of online marketing, it allows you to become very inundated towards your desired customers. Internet is one best tool for communication and reaching to them. The more you know about your client, the easier to achieve great and successful marketing plan. You can also be able to design a website that is most appropriate for your client’s needs and qualifications.

Today, online marketing is not about how many prospective clients you pull on your website but how people react on to your website and types of products or services you want to render. Remember, great online marketing is providing high-quality services and not the quantity that counts. You don’t have to buy e-mail lists; all you have to do is to focus on creating your own with people who are interested in what you’re selling.

Role of Online Marketing

The role of online marketing is to attract targeted audience to one place that is to a certain website rather than going to each one of them. This is a real art work which is done through several Internet marketing techniques. Online marketing techniques and strategies have a definite role to promote your service on World Wide Web and thus create an exclusive image of your brand.